That's when he got the idea for The Cheese Chopper. That inspired him to start buying cheese in blocks, generally a cheaper alternative. Then, of course, it dawned on him that slicing your own cheese with a knife is time-consuming and, at times, dangerous. In his experience as a cheese connoisseur, he began to grow frustrated with the plastic waste from buying pre-sliced or shredded cheese (via YouTube). One person taking advantage of Americans' love of "craft cheese" is Tate Koenig. This change ushered in a new way for cheese lovers to buy and consume cheese. However, once Americans' taste began to shift toward higher quality, natural cheeses, products like Kraft's ultra-popular American cheese were no longer seen as appealing (via The Washington Post). This cheaper cheese had a longer shelf life due to added preservatives, making it an attractive option for fast food restaurants using cheese on items like cheeseburgers. Tate is offering a 10% discount if you pre-order and wait 6-8 weeks for delivery.As consumers' desire for cheese increased, stores began selling processed and packaged cheeses in various iterations: cheddar, mozzarella, and the list goes on. As of July, 2021, three months after the initial air date, the product is sold out on the company website. The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The Sharks unanimously believe he has no true feedback from customers and that he was too early to invest in. When he tells them about his Kickstarter, there are concerns. He gives his pitch hen the Sharks examine their samples. Tate enters the Shark Tank seeking $75,000 for 10% of his business. Posts about The Cheese Chopper on Shark Tank BlogĬheese Chopper – 3 in 1 Cheese Gadget The Cheese Chopper Shark Tank Recap He likely wants a Shark’s help with the manufacturing side of the business Will a Shark think this is a “grate” investment? Company Information The businesses pitching their products in this episode are: The Cheese Chopper, Fur Zapper, Matte, and OpulenceMD. There are four companies entering the tank on Friday, April 9, each with hopeful entrepreneurs trying to make a deal with the sharks. He just started delivering Cheese Choppers in mid February, 2021 – just a few weeks before the original air date of his episode. by Kari Ap6:43 pm Shark Tank is all-new on ABC this week. Like many people trying to start a business during the Covid-19 pandemic, he ran into manufacturing slowdowns. Koenig got his business going with a successful Kickstarter campaign that raised $100,436 in June 2020 and a successful IndieGoGo campaign that raised $$111,826 in the same month. You slice or grate your cheese right in the plastic box and when you’re done, close it up and put it in the fridge. The Revolutionary New Way to Slice, Shred, and Store your Cheese, with Ease The Cheese Chopper comes with not one, not two, but THREE handles a wire. When you want some cheese, you pick either the “hard” cheese slicer or “soft” cheese slicer or choose the grating attachment. It’s a 3-in-1 cheese “machine.” You store your block of cheese in the plastic box. ![]() That’s why he invented The Cheese Chopper. The problem is it is hard to get uniform slices, cleaning cheese graters is difficult and potentially dangerous and storing blocks of cheese can result in waste. ![]() That gets expensive, but one way to save money is to buy blocks of cheese. Like any cheese lover, he buys and eats a lot of cheese. Cheese,” pitches The Cheese Chopper, his tool for slicing, grating and storing cheese, in Shark Tank episode 1215.
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